NEWS

From January 18 to 22, "Musical Instrument Week on the Cloud" was held online, co-organized by China Musical Instrument Association, Shanghai State Fair Exhibition Center and Messe Frankfurt (Hong Kong) Co. The event attracted 174 exhibitors with 664 exhibits and 321,000 visitors to the online platform. The event integrated cloud display, cloud release, cloud marketing, cloud docking, cloud courses and other functions, aiming to break the shackles of the epidemic, promote domestic and overseas trade docking, promote the industry's technological progress and stimulate the increment of the consumer market. The integrated audio and video creative marketing model of the event opens up a new way of thinking for the extension of online services, online business expansion for exhibitors and online exhibition experience for visitors to China (Shanghai) International Musical Instrument Fair.

In February, the Beijing Winter Olympic Games were successfully held, and the musical instrument enterprises took practical actions to help the Winter Olympics and convey the beautiful expectation of "together to the future". During the event, Xinghai Winter Olympics-themed grand piano was successfully stationed in the Winter Olympics Village, and the Chinese design elements won the approval of the organizing committee; Longfeng guzheng was selected as the special guzheng for the Olympic Youth Music National General Exhibition; Bolansler crystal piano appeared in the music video of the national style version of "Together to the Future", showing the perfect integration of piano art and modern technology. The musical instrument enterprises play the melody of ice and snow to spread the voice of China and show the style of China to the world.

In March, China Musical Instrument Association held an expanded meeting of the party branch, the special study of the spirit of the national "two sessions", China Light Industry Federation, deputy secretary of the party committee, secretary of the party branch of the Association, Chairman Wang Shicheng led the study and stressed that the party branch should be closely linked to the actual industry, in-depth study of the spirit of General Secretary Xi Jinping's important speech, and seriously grasp the "Government Work Report". Spiritual connotation, in the practice of the national strategy, service people's good life, service musical instrument industry high-quality development, always adhere to the Party's leadership, improve the political position, firm four self-confidence, strengthen the four consciousness, and constantly improve the ability and level of service.

On April 12, China Musical Instrument Association's eight third council (expanded) online meeting was held. The General Assembly considered and adopted the 2021 Council work report, financial report and the 8th Council of China Musical Instrument Association personnel adjustment motion, commended the 2021 China Musical Instrument Industry Top 50 and advanced collective, and three enterprise representatives shared their experience in talent building work. Chairman Wang Shicheng from the national strategy, talent building, science and education integration, strengthening services, recognition and incentive of the five dimensions of the overall layout of the "talent building year" work, suggesting that member companies to deepen the combination of industry, academia, research and use, to break the blockage of scientific and technological innovation, promote the construction of the talent team, strengthen the effective integration of science and technology, sound and education, the construction of high-quality development of musical instrument industry innovation Engine.

On May 8, in order to carry out the spirit of the congratulatory letter from General Secretary Xi Jinping to the first Great Artisan Innovation Exchange Conference, the Musical Instrument Association launched an essay writing campaign on the theme of "Skillfulness, Innovation," and the official microblogging of the China Musical Instrument Association and the China Musical Instrument magazine published a series of essays from piano, violin, electric sound, folk instruments, art education, and so on. The official microblogging of the China Musical Instrument Association and the China Musical Instrument magazine have published 20 articles about artisans, non-genetic inheritors and advanced figures of scientific and technological innovation from the fields of piano, violin, electric instruments, folk instruments and art education, inspiring all the workers in the industry to love their work, promote the artisan spirit and shape the image of "Chinese brand" in the global musical instrument making arena. Let the sentiment of the great artisans, science and technology innovation spirit to become the main theme of industry development, solid promotion of the industry to the high-end modern musical instrument manufacturing industry rapid progress.

In June, the "6-21 International Musical Instrument Day" instrumental music culture exhibition was successfully held in 180 cities in China. Nearly 800 organizations planned 2,500 performances, and the number of direct participants reached 300,000. During the event, more than 120 member companies of the Musical Instrument Association actively participated in the cultural show, and the online live streaming of teaching and playing activities on Tmall and Jitterbug reached 310,000 people, with 240 million online views. In September of the same year, during the international online exchange meeting on the 40th anniversary of the "6-21 International Musical Instrument Day", representatives from the United States, Australia and Kenya expressed their appreciation for the scale and effect of the activities of the "6-21 International Musical Instrument Day" in China and hoped that in the future They hoped that the "6-21 International Musical Instrument Day" would be used as a carrier to strengthen the horizontal cooperation and exchange of international instrumental music cultural activities.